|Artist:||Andy Warhol (1928 - 1987)|
|Title:||Volkswagen from Ads Series, 1985|
|Medium:||Screenprint on Lenox Museum Board|
|Image Size:||38 x 38 in (96.5 x 96.5 cm)|
|Sheet Size:||38 x 38 in (96.5 x 96.5 cm)|
|Framed Size:||approx. 48 in x 48 in (121.9 cm x 121.9 cm)|
|Signature:||Hand-signed by Andy Warhol (Pennsylvania, 1928 - New York, 1987) in pencil in lower left.|
|Condition:||This screenprint is in excellent condition, with bright and vivid colors.|
|Gallery Price:||Please call us 510-777-9970 for availability.|
Andy Warhol (Pennsylvania, 1928 - New York, 1987) here depicts the infamous 1960 ad originally created by ad company Doyle Dane Bernbach that changed the face of advertising forever. Connecting with consumers while representing a perfect balance of image, text, and simplicity, this ad achieved the seemingly impossible task of revamping Volkswagen after Hitler had formerly adopted it as his favorite car. Warhol's piece pays homage to the genius of this Lemon. Volkswagen ad, conveying the beetle in a bright grass green against a royal blue background. The text on the bottom clearly stands out, with its famous closing line, "We pluck the lemons; you get the plums." Like the Volkswagen company advertising its automobiles, Warhol's Ad series serves as a form of advertisement for Warhol's artwork, blatantly acknowledging the commercial nature of American society and urging consumers to continue buying iconic imagery that will forever proposition them with a new and exciting product.
Created in 1985, this screenprint is numbered from the edition of 190; apart from the edition of 30 Artist's Proofs, 5 Printer's Proofs, 5 Exhibition Proofs, 10 Hors Commerce, 10 numbered in Roman numerals, 1 BAT, and 30 Trial Proofs. This work is also hand signed by Andy Warhol (Pennsylvania, 1928 - New York, 1987) in pencil in lower left. The impression is on Lenox Museum Board, an American, machine-made cotton paper that is both buffered and Cold Pressed (Feldman & Schellmann, 41). This piece was printed by Rupert Jasen Smith, New York and published by Ronald Feldman Fine Arts, Inc., New York.
DOCUMENTED AND ILLUSTRATED IN:
1. Feldman, Frayda and Jörg Schellmann, A Catalogue Raisonne, 4th ed. Listed as catalogue raisonné no. II.358 on pp. 146-147.
ABOUT THE FRAMING:
Framed to museum grade conservation standards in a modern complementary moulding with silk mats and optical grade Plexiglas.