Andy Warhol, Volkswagen from Ads Series, 1985 |
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| Artist: | Andy Warhol (1928 - 1987) |
|---|---|
| Title: | Volkswagen from Ads Series, 1985 |
| Reference: | FS II.358 |
| Medium: | Original screenprint on Lenox Museum Board |
| Image Size: | 38 x 38 in (96.5 x 96.5 cm) |
| Sheet Size: | 38 x 38 in (96.5 x 96.5 cm) |
| Framed Size: | approx. 48 in x 48 in (121.9 cm x 121.9 cm) |
| Edition: | A trial proof numbered from the edition of 30; apart from the edition of 190 and the edition of 30 Artist's Proofs, 5 Printer's Proofs, 5 Exhibition Proofs, 10 Hors Commerce, 10 numbered in Roman numerals, 1 BAT |
| Signature: | Hand-signed by Andy Warhol (Pennsylvania, 1928 - New York, 1987) in pencil in lower left. |
| ID # | W-5594 |
Andy Warhol Volkswagen from Ads Series, 1985 depicts the infamous 1960 ad originally created by ad company Doyle Dane Bernbach that changed the face of advertising forever. Connecting with consumers while representing a perfect balance of image, text, and simplicity, this ad achieved the seemingly impossible task of revamping Volkswagen after Hitler had formerly adopted it as his favorite car. Warhol's piece pays homage to the genius of this Lemon. Volkswagen ad, conveying the beetle in a bright orange against a royal blue background. The text on the bottom clearly stands out, with its famous closing line, "We pluck the lemons; you get the plums." Like the Volkswagen company advertising its automobiles, Warhol's Ad series serves as a form of advertisement for Warhol's artwork, blatantly acknowledging the commercial nature of American society and urging consumers to continue buying iconic imagery that will forever proposition them with a new and exciting product.
Created in 1985, this original screenprint is hand-signed by Andy Warhol (Pennsylvania, 1928 - New York, 1987) in pencil in lower left. A trial proof numbered from the edition of 30; apart from the edition of 190 and the edition of 30 Artist's Proofs, 5 Printer's Proofs, 5 Exhibition Proofs, 10 Hors Commerce, 10 numbered in Roman numerals, 1 BAT. The impression is on Lenox Museum Board, an American, machine-made cotton paper that is both buffered and Cold Pressed (Feldman & Schellmann, 41). This piece was printed by Rupert Jasen Smith, New York and published by Ronald Feldman Fine Arts, Inc., New York.
Catalogue Raisonné & COA:
Andy Warhol Volkswagen from Ads Series, 1985 is fully documented and referenced in the below catalogue raisonnés and texts (copies will be enclosed as added documentation with the invoices that will accompany the final sale of the work).
1. Feldman, Frayda and Jörg Schellmann, A Catalogue Raisonne, 4th ed. Listed as catalogue raisonné no. II.358
2. A Certificate of Authenticity will accompany this color screenprint.
ABOUT THE FRAMING:
Framed to museum-grade, conservation standards, Andy Warhol Volkswagen from Ads Series, 1985 is presented in a complementary moulding and finished with silk-wrapped mats and optical grade Plexiglas.
